3 automations that close your DM revenue leaks
(Set these up tonight. Wake up to warm leads tomorrow.)
The plumber didn’t lecture her about the dripping faucet.
He just opened his bag, pulled out a new washer, and had it fixed in twelve minutes.
“That’s it?” she asked, staring at the now-silent sink.
“That’s it. Most leaks are simpler than people think. They just need the right part in the right place.”
He handed her the bill. $85 for the service call. Maybe $2 for the washer itself.
She’d been losing $340 a month over a $2 fix she didn’t know existed.
Walking him to the door, she pulled out her phone to Venmo him - and saw three unread DMs from the past week. Leads she hadn’t responded to.
She thought about this morning’s newsletter. The one about the $15K in DM revenue leaks.
“Hey,” she called out before he reached his truck. “You ever think about how many problems are like that? Something small, just sitting there draining money?”
He laughed. “Lady, that’s basically my whole business model.”
Earlier, I exposed the three invisible leaks costing you $15,750 every month:
The 5-minute response window you’re missing ($7,500)
The “I’ll circle back” graveyard ($4,500)
The 90-day lead pile-up ($3,750)
Now I’m handing you the $2 washers.
Three specific automations you can set up tonight that plug each leak permanently.
→ First automation: An auto-qualification message that buys you time without losing speed
→ Second automation: A timed follow-up sequence that runs while you sleep
→ Third automation: A cold lead reactivation trigger that wakes up old conversations
Plus, at the end, paid members get access to the complete DM Revenue Leak Repair System mega-prompt that builds all of this for your specific offer.
Let’s plug these leaks...
3 Automations That Plug Your DM Revenue Leaks
Most coaches overcomplicate this. They think automation means hiring developers or learning complex software.
Here’s the truth: the most effective DM automations are embarrassingly simple.
1️⃣ Automation #1: The Auto-Qualification Message (Fixes the 5-Minute Problem)
The Problem It Solves:
You can’t respond to every DM within 5 minutes. You have calls. You have clients. You have a life.
But every minute you delay, your lead gets colder. They start second-guessing. They message someone else.
The Fix:
An instant auto-response that does three things:
Acknowledges their message personally (not a generic “thanks for reaching out”)
Provides actual value relevant to their likely question
Asks a qualifying question that moves the conversation forward
The goal isn’t to replace you. It’s to buy you time without losing momentum.
The Template:
When someone DMs you with a question about your services:
“Hey! Just saw your message and wanted to make sure you didn’t think I was ignoring you. I’m with a client right now but wanted to send you something quick.
Based on what you asked, here’s the short version: [2-3 sentence overview of your approach or the answer to their most common question].
Quick question while I get back to you properly - what’s the biggest thing you’re trying to solve right now? That way I can give you something actually useful instead of generic info.
I’ll follow up within [X hours] with specifics for your situation!”
Why It Works:
Feels human, not robotic (you’re acknowledging you’re busy, not pretending to be always available)
Provides immediate value so they feel the conversation is moving
The question keeps them engaged and gives you context for your real follow-up
Sets a specific expectation for when you’ll respond
How to Set It Up:
Option A (Simple - Instagram/Facebook): Use your phone’s text replacement feature. Create a shortcut like “dmwait” that expands into your template. When you see a notification, you can fire it off in 10 seconds flat.
Option B (Automated - ManyChat or similar): Set a keyword trigger for common inquiry phrases (”working with you,” “coaching,” “your program,” “how much”). The auto-response fires immediately while notifying you a hot lead just came in.
Option C (Hybrid): Use automation for after-hours inquiries and manual shortcuts during business hours.
❌ Bad Automation: “Thank you for contacting us! We’ll get back to you within 24-48 hours.” Cold. Corporate. Tells them nothing.
✅ Good Automation: “Hey! Quick response while I’m between calls - sounds like you’re dealing with [common pain point]. Here’s the thing most people don’t realize about that... [one useful insight]. What specifically prompted you to reach out today? I want to make sure I point you in the right direction.” Warm. Valuable. Moves the conversation.
2️⃣ Automation #2: The Timed Follow-Up Sequence (Fixes the “Circle Back” Graveyard)
The Problem It Solves:
You intend to follow up. You genuinely do. But then life happens. Client emergencies. Family stuff. The endless scroll of new DMs.
And those warm leads quietly go cold while you forget you ever promised to circle back.
The Fix:
A systematic sequence that runs automatically at Day 2, Day 5, and Day 14 after any conversation stalls. Not aggressive. Not pushy. Just consistent.
The Sequence:
Day 2 - The Value Add: “Hey [Name], was thinking about what you mentioned about [their specific challenge]. Came across this [article/post/framework] that’s relevant - figured I’d share it. No strings attached, just thought of you!”
Purpose: Add value without asking for anything. Shows you’re thinking about them.
Day 5 - The Curiosity Check: “Quick question - did you end up making any moves on [their goal/challenge]? Curious what direction you went.”
Purpose: Low-pressure check-in that invites them to update you on their status.
Day 14 - The Direct Option: “[Name], I know DMs get buried. If you’re still working through [challenge], I’ve got a few ideas that might help. If you’ve handled it another way, totally cool - just want to make sure you have what you need. Let me know either way?”
Purpose: Gives them permission to either re-engage or close the loop.
Why It Works:
Removes the mental burden of remembering to follow up
Spaces contact far enough apart to avoid being annoying
Each message provides a different value angle
Acknowledges reality (DMs get buried, people get busy)
Gives them an easy out, which paradoxically increases response rates
How to Set It Up:
Option A (Manual with Reminders): When a conversation stalls, create three calendar events: Day 2, Day 5, Day 14. Each reminder includes the person’s name and what to send.
Option B (CRM Automation): Use a simple CRM like HubSpot, GoHighLevel, or even Notion. When you tag a lead as “pending,” it triggers automatic tasks or even auto-sends from a connected email/SMS platform.
Option C (Notes System): Create a simple doc with three columns: Day 2, Day 5, Day 14. Move names through the columns. Check it once daily and send that day’s follow-ups.
❌ Bad Follow-Up: “Hey! Just following up. Did you get my last message? Let me know if you’re still interested.” Desperate. Self-focused. No value.
✅ Good Follow-Up: “Was thinking about your situation with [their challenge]. Realized I never sent you the [specific resource] I mentioned. Here it is. Let me know if it’s helpful or if you ended up going a different direction.” Thoughtful. Value-first. Low pressure.
3️⃣ Automation #3: The Cold Lead Reactivation Trigger (Fixes the 90-Day Pile-Up)
The Problem It Solves:
You have dozens - maybe hundreds - of leads in your DMs from the past 3-6 months. People who showed real interest but never converted.
You don’t reach out because it feels weird. Too much time has passed. They’ve probably forgotten you. They probably found someone else.
So they just sit there. Untouched. Worth thousands.
The Fix:
A monthly reactivation ritual with a proven message sequence that acknowledges the time gap and leads with pure value.
The Ritual:
First Sunday of Every Month:
Scroll back 60-90 days in your DMs
Identify 10 leads worth reactivating (they asked substantive questions, showed real interest)
Send each one a reactivation message
Track responses in a simple spreadsheet
The Reactivation Templates:
Template A - The “Cleaning House” Opener: “Hey [Name], cleaning up my DMs and realized we never finished our conversation about [their specific challenge]. Curious - did you ever solve that, or is it still on your radar?”
Template B - The “Thought of You” Opener: “[Name] - random, but I was working with a client this week who had the exact challenge you mentioned back in [month]. Made me think of you. Did you end up tackling that?”
Template C - The “Value Gift” Opener: “Hey [Name], saw something that made me think of our conversation from a few months back. Created a [resource type] that addresses exactly what you were dealing with. Here it is - no ask, just thought it might help. Hope you’re doing well!”
Template D - The Final Attempt (30 Days Later): “[Name], going to close the loop on our conversation from a while back. If you ever need help with [challenge area], I’m here. If not, all good - just wanted to make sure you had the option. Wishing you well either way!”
Why It Works:
Acknowledges the time gap (doesn’t pretend it didn’t happen)
References their specific situation (shows you remember them)
Leads with curiosity or value (not a pitch)
Creates permission to either re-engage or move on
Feels natural, not salesy
How to Set It Up:
Calendar Block: Schedule a 30-minute “DM Cleanup” block every first Sunday. Protect it like a client call.
Simple Tracking: Create a spreadsheet with columns: Name, Original Date, Challenge, Reactivation Date, Response, Outcome. This prevents you from messaging the same person repeatedly.
Batching Strategy: Send all 10 reactivation messages in one sitting. Then check responses over the next 5 days. This concentrates the work instead of spreading it thin.
❌ Bad Reactivation: “Hey! Hope you’re doing well. Just wanted to check in and see if you’re still interested in coaching. Let me know!” Generic. Forgettable. Self-serving.
✅ Good Reactivation: “Hey [Name] - stumbled across our old thread about scaling your business without burning out. I never sent you that framework I mentioned. Here it is, finally. Curious where you landed with all of that?” Specific. Value-first. Natural.
The Complete System
Here’s what you now have:
Leak #1: Slow Response → Fix: Auto-Qualification Message that buys you time without losing leads
Leak #2: Follow-Up Drop-off → Fix: Timed Follow-Up Sequence at Day 2, Day 5, and Day 14
Leak #3: Dormant Leads → Fix: Monthly Reactivation Trigger with proven templates
Together, these three automations can recover $15,000+ in monthly revenue.
They just need to be set up.
That’s it.
Here’s what you learned:
→ An auto-qualification message that buys you time without losing speed - responds instantly, provides value, and keeps leads warm until you can take over
→ A timed follow-up sequence that runs at Day 2, Day 5, and Day 14 - so you never forget to circle back on warm leads
→ A monthly reactivation ritual that turns dormant 90-day leads into fresh conversations - with templates that acknowledge the time gap naturally
Tonight, set up your auto-qualification message.
Just that one thing. The rest can come later.
Ready to systematize your entire DM operation?
Your inbox is either a revenue system or a revenue drain.
Today’s paid member upgrade gives you THREE complete mega-prompts - one for each automation. These aren’t generic templates. They’re comprehensive systems that build custom messages matched to your voice, your offer, and your audience.
Paid members get:
✔ Mega-Prompt #1: Auto-Qualification Message System
→ 5 template types for different inquiry scenarios
→ Platform-specific adaptations (Instagram, LinkedIn, SMS)
→ Implementation guide for text replacement or ManyChat setup
→ Quality assurance checklist so nothing sounds robotic
✔ Mega-Prompt #2: Timed Follow-Up Sequence Builder
→ Day 2, Day 5, and Day 14 templates (3 variations each)
→ Scenario-specific sequences (price shocker, overwhelmed thinker, almost-booked, question asker)
→ Daily routine and tracking system
→ Graduation criteria so leads don’t stay in limbo forever
✔ Mega-Prompt #3: Cold Lead Reactivation System
→ Templates for 30-day, 60-day, and 90-day+ dormant leads
→ Final attempt messages that close loops gracefully
→ Monthly reactivation ritual (step-by-step)
→ Tracking spreadsheet template
Each mega-prompt asks for your specific details and generates messages that sound like YOU wrote them.
