How to double your close rate by ignoring DM "best practices"
When they say "let me think about it," the last thing you should do is give them space
“This sounds amazing. Let me think about it and get back to you.”
You typed back fast. Too fast.
“Of course! Take your time.”
She never responded.
→ Not to your follow-up three days later.
→ Not to your “just checking in” a week after that.
→ Not to the “valuable article” you sent two weeks later trying to add value without being pushy.
You stared at the message thread that Tuesday night, cursor blinking in the reply box.
You’d had a great conversation.
→ She asked smart questions.
→ She said your approach made sense.
→ She seemed ready.
Then nothing.
You thought you were being respectful of her process.
Professional. Patient.
Turns out, you were being passive.
Here’s the truth nobody tells you about “let me think about it”…
It’s not a request for space. It’s a cry for help.
And your polite exit is exactly what kills the conversation.
Today, I’m sharing the 3 mistakes that accidentally end conversations the moment someone says they need to think:
Mistake #1: Why “take your time” is actually abandonment dressed as patience
Mistake #2: The real difference between being pushy and being helpful (spoiler: you’re probably confusing them)
Mistake #3: Why giving them space without structure guarantees they’ll drown in indecision
Let’s fix your “think about it” response before you lose another warm lead...
The 3 Deadly Mistakes That Kill “Think About It” Conversations
Most coaches lose prospects the moment someone says “let me think about it”… not because the prospect wasn’t interested, but because the coach’s response accidentally ended the conversation.
Here’s what’s actually sabotaging your close rate:
🚫 Mistake #1: You Asked Zero Questions About What They’re Actually Thinking About
It’s 11:47 PM on a Wednesday.
You’re lying in bed scrolling through dead message threads.
She seemed perfect. Asked great questions. Engaged with everything you said.
Then vanished after “let me think about it.”
You refresh the DMs. Nothing.
The Mistake:
She says: “This sounds great. Let me think about it and get back to you.”
You say: “Of course! Take your time.”
And that’s it. Conversation over.
You didn’t ask a single question about what she’s actually weighing.
You just... agreed… to wait.
Why This Happens:
You think asking questions will seem pushy. Like you’re challenging her decision to think.
But here’s what she heard when you said “take your time”:
“He’s not confident enough in his solution to help me figure this out.”
❌ Before: “Of course! Take your time. I’m here when you’re ready.”
✅ After: “Makes sense. Can I ask… what’s the main thing you’re trying to figure out? Is it whether this fits your situation, whether now’s the right time, or how to make the investment work?”
The Shift:
You went from passive waiter to active guide.
Implementation Strategy:
The Three-Question Framework:
“What specifically are you thinking through?”
“Is it fit, timing, or investment that’s on your mind?”
“What would you need to know to feel clear about this?”
Ask immediately - not three days later:
The moment they say “let me think,” ask your question in the same breath. Waiting makes it weird.Make it about clarity, not pressure:
Frame questions as helping them think more effectively, not as challenging their need to think.
Now you know what they’re actually stuck on instead of guessing.
🚫 Mistake #2: You Treated Their Objection Like It Was About YOU
You’re in the coffee shop, laptop open, staring at her last message. “Let me think about it and discuss with my partner.”
Your brain spirals:
Should I have explained the program better?
Did I come across too sales-y?
Maybe I should have sent that case study...
What if she’s just being polite and she’s not actually interested?
You spend 20 minutes drafting a response. Delete it. Draft another. Delete that too.
Eventually you send: “Sounds good! Let me know.”
The Mistake:
When she says “let me think about it,” you hear:
“I’m not sure about YOUR program.”
“I don’t trust YOU yet.”
“YOUR price seems high.”
So you either get defensive or disappear.
Neither helps.
Why This Happens:
You made her hesitation about your adequacy instead of her situation.
The truth? She’s not thinking about you at all.
She’s thinking about:
What her partner will say
Whether she can justify the time commitment
If this will actually work for her specific situation
Whether now is the right moment given everything else happening
❌ Before: Overthinking your messaging, your offer, your delivery… making it all about YOU.
✅ After: “Totally get it. When you’re talking it through, what questions do you think will come up? Sometimes knowing that ahead of time helps.”
The Shift:
You made it about THEIR situation, not your performance.
Implementation Strategy:
Remove yourself from the equation mentally: Her hesitation is about her life, not your worth.
Ask situation-based questions:
“What does your week look like right now?”
“What else are you weighing at the moment?”
“When you discussed this with your partner before, what questions did they have?”
Offer to help with THEIR conversation:
“Do you want me to send you a quick one-pager that might help your conversation with your partner? Just the key points they’d probably want to know?”
This removes the pressure from both of you.
🚫 Mistake #3: You Didn’t Create a Specific Next Step
It’s Tuesday morning, exactly one week since she said she’d think about it.
You’re debating whether to follow up again or if that’ll seem desperate.
Your message drafts folder has four versions of the same “checking in” message:
“Just wanted to see if you had any questions...”
“Following up on our conversation...”
“Wanted to circle back...”
“Any thoughts on what we discussed?”
You send none of them. She never responds.
The Mistake:
After she says “let me think about it,” you respond with some version of:
“Sounds good! Just reach out when you’re ready.”
Then you wait.
And wait.
And send a “just checking in” message that gets ignored.
Why This Happens:
You didn’t give her a specific action to take or a specific time to reconnect.
“Let me know when you’re ready” is not a plan. It’s a hope.
And hope IS NOT a strategy.
❌ Before: “No rush! Just let me know if you have any questions or want to move forward.”
✅ After: “I’m going to check back in with you Thursday afternoon… does 2pm work for a quick voice note exchange? That way you’ll have had time to think, and I can answer any questions that came up.”
The Shift:
You created a specific touchpoint, not dead air.
Implementation Strategy:
Always set a specific follow-up time:
“I’ll send you a quick message Wednesday morning...”
“Let’s reconnect Friday… does that give you enough time?”
“I’ll check in Tuesday afternoon with those details you mentioned...”
Make it about them, not you:
“That gives you the weekend to think it through”
“You’ll have had time to talk to your partner by then”
“That’s after your busy week wraps up”
Give them an out if they need it:
“And if you realize before then that it’s not the right fit, just let me know… no worries at all.”
Now you have a plan instead of playing the waiting game.
What Changed
You stopped saying “take your time” and started saying “let’s think through this together.”
Your close rate doubled.
Not because you pushed harder… because you HELPED more.
When someone says “I need to think about it,” they’re not asking you to leave.
They’re asking you to lead.
Your job isn’t to give them space. Your job is to give them structure.
TL;DR
Ask questions immediately about what they’re actually weighing (fit, timing, or investment)
Make it about their situation, not your performance or adequacy
Set a specific follow-up time instead of creating dead air with “let me know”
One Action to Take Today:
Take your most recent “let me think about it” response and rewrite it using the decision framework question:
“Before you go, let me make sure you have what you need to decide clearly.
There are usually three things people think through:
→ Is this the right solution?
→ Is now the right time?
→ Is this the right investment? W
Which one matters most to you right now?”
Save it. Use it. Watch what happens.
“Let me think about it” doesn’t have to end the conversation
Today’s paid member mega-prompt helps you create perfect objection responses that keep conversations alive.
Paid members get:
Custom 4-step objection framework for your specific scenario
Response templates for budget, timing, and decision-making objections
Before/after examples showing exactly what to change
The exact questions that reveal what they’re really concerned about