How to fix dead DMs by deleting your best words
Why your smartest sentences are your dumbest mistake
You send 50 DMs. You get 3 responses.
You tell yourself it’s a numbers game.
You convince yourself that 6% is “industry standard.”
You keep grinding through the silence.
But yesterday, you watched someone in your mastermind casually mention they get replies to almost half their messages.
They’re not famous.
They don’t have a massive following.
They’re using the same platforms you are.
They just discovered that response rates have nothing to do with volume, and everything to do with one simple realization:
You’re not writing in the wrong way - you’re writing in the wrong language entirely.
You’ve I’m speaking “expert” to people who don’t.
Today, we’re sharing the exact 3-step formula that transforms dead DMs into active conversations. Namely:
• The 30-second process that identifies and removes “competitor speak” from your messages
• Why “Day 1 excitement language” gets 5x more responses than professional expertise
• The before/after message examples that will make you cringe at your old DMs
Let’s fix your language problem...
The 3-Step Formula That Makes DMs Irresistible
Most coaches write DMs like they’re submitting a proposal to the board of directors... when they should be writing like they’re texting a friend about something cool they just found out about
Here’s the exact process:
1️⃣ Step 1: Write Your Normal DM Opener (Then Destroy It)
You sit down to write a DM to a prospect who just commented on your post about scaling challenges. Your fingers automatically type your go-to opener.
You write what you always write - something professional, polished, and completely invisible in their inbox.
What You Probably Wrote: “Hi Sarah, I noticed your comment about struggling with systems and wanted to reach out. I specialize in helping consultants implement scalable frameworks that optimize their operational efficiency. Would you be interested in learning about my proven methodology for sustainable growth?”
Count the corporate words:
“Specialize.”
“Implement.”
“Frameworks.”
“Optimize.”
“Operational.”
“Methodology.” “
Sustainable.”
Seven words that scream “I’m trying to sell you something complicated.”
Action Steps:
Write your normal opener exactly as you usually would
Circle every word that sounds “professional”
Realize these are the exact words killing your response rate
You just identified the language that makes you invisible.
2️⃣ Step 2: Strip Out All Industry Language (Every. Single. Word.)
You look at your circled words.
You delete them all.
The sentence falls apart.
Good. That’s the point.
Now you’re forced to explain what you do using only the words real people use when they’re frustrated at 9 PM on a Tuesday.
The Stripping Process:
💡Instead of “implement scalable frameworks” → “get things done without burning out”
💡Instead of “optimize operational efficiency” → “stop wasting time on stuff that doesn’t matter”
💡Instead of “proven methodology” → “way that actually works”
💡Instead of “sustainable growth” → “grow without losing your mind”
—
Healthcare Coach:
❌ Before: “I help healthcare practitioners develop comprehensive patient acquisition systems through targeted digital marketing funnels.”
✅ After: “I help doctors get more patients without spending all day on social media.”
~~~
Business Consultant:
❌ Before: “Our strategic consulting services enable organizational transformation through process optimization and change management.”
✅ After: “I help your team actually finish projects without everyone wanting to quit.”
~~~
Fitness Coach:
❌ Before: “My holistic fitness methodology integrates nutritional protocols with periodized training systems for optimal body composition.”
✅ After: “I help you lose weight without giving up pizza or living at the gym.”
You just made your message readable by humans.
3️⃣ Step 3: Replace With “Day 1” Excitement Language
You remember your first win in your business. Not the strategic framework that created it - the actual feeling when it happened.
That excitement. That disbelief. That “holy crap this actually worked” energy.
That’s the language your prospects understand because they’re dreaming about their own first win.
The Excitement Translation:
Think about how you’d text your best friend if you just discovered something amazing… not how you’d present it at a conference. How you’d share it over coffee.
❌ Original (Dead) Message: “Hi Sarah, I noticed your comment about struggling with systems. I specialize in helping consultants implement scalable frameworks. Interested?”
⚖️ Step 2 (Human) Message: “Hi Sarah, I noticed your comment about struggling with systems. I help consultants get things done without burning out. Interested?”
✅ Step 3 (Exciting) Message: “Sarah! Your comment about working until midnight every night - been there. Remember when you started your business and thought you’d have freedom? I help consultants actually get their evenings back while making more money. Last week my client Michelle closed her laptop at 4 PM every day and still hit her best month ever. Want to know what she changed?”
The Formula Applied:
→ Healthcare Coach: “Dr. Kim! Saw your post about insurance headaches eating up your day. What if you had a full schedule of cash-pay patients who actually showed up? Dr. Torres went from 60% insurance to 90% cash-pay in 3 months - and now she spends her time treating patients, instead of fighting claims. Curious how she did it?”
→ Business Consultant: “Mark - your comment about your team missing another deadline hit home. What if Monday meetings actually ended with everyone knowing exactly what to do? Last month, Jennifer’s team went from chaos to their first on-time launch in 2 years. She changed just one thing about how they plan. Want to know what?”
→ Fitness Coach: “Lisa! Your post about dreading swimsuit season while juggling mom life - I felt that. What if you could drop 2 sizes by summer without meal prepping for hours? Amy lost 18 pounds eating normal dinners with her kids. She just added one weird morning thing. Curious what?”
You just went from invisible to irresistible.
That’s it.
Here’s what you learned today:
→ Your professional language is making you invisible in their inbox
→ Stripping out expert words forces you to speak human
→ Day 1 excitement language gets responses because it matches their energy
Your prospects don’t want to hire another expert speaking corporate gibberish.
They want someone who gets excited about solving their actual Tuesday afternoon problem.
Take your last DM that got ignored and run it through all three steps right now.
You know what to do - but doing it consistently is different.
When you’re writing 20+ DMs per day, you need instant translation without thinking.
Today’s paid member mega-prompt helps you automatically strip and replace expert language...turning any corporate message into human excitement.
Paid members get:
✔ Instant analysis of your “invisible” words
✔ Automatic replacement with “Day 1” excitement language
✔ Industry-specific translations for your exact niche
✔ 10 alternative versions ranked by excitement level
✔ Response rate predictions for each version
Every paid member mega-prompt now comes in 3 formats:
