How to fix DMs that get read... but never answered
4.9 stars, perfect framework, making $50/day
You're standing in front of your laptop at 11:47 PM refreshing your inbox for the 3rd time.
Nothing.
That DM you sent 4 hours ago?
The one with your credentials, your frameworks, your glowing testimonials?
Read at 8:23 PM.
No response.
You close your laptop and grab your phone. Maybe you need more inspiration.
You scroll Reddit to clear your head and there it is… the post that changes you entire DM approach:
"My restaurant has 4.9 stars. Premium everything. 7 months open. We're making $50 a day."
The comment section is exploding.
Hundreds of strangers suddenly care about a dying business they've never heard of.
Everyone's got theories. Everyone's got solutions.
But the owner?
He just keeps responding with more perfect details.
seed oil-free
locally sourced
scratch-made everything.
"Our food is really good," he keeps saying.
Sound like somebody else you know 👀 ?!?!?!
Today, we're kicking off a 5-day series unpacking this viral thread… and the messaging lessons that will completely change how you think about your DMs forever. Namely:
Why excellence becomes invisible (and what to do about it)
The exact message structure that gets 64% more replies
How to make your value impossible to ignore… without changing your offer
Let's fix your invisible excellence problem...
3 Reasons Your Excellence Is Invisible
Most coaches think visibility is a traffic problem. It's not. It's a translation problem.
Here's what actually happens when excellence becomes invisible:
1️⃣ You're Speaking the Wrong Language
I recently pulled search data from my own July 2025 audience research, and realized something… nobody searches for "the proven 7-step DM messaging framework".
They search for:
"what to say when someone asks about price in the DMs"
"how to handle objections in DM convos"
"DM scripts for high-ticket coaching offers"
❌ Before: You're writing DMs like you're submitting a resume.
"I'm an ICF certified coach with a master's in psychology and 15 years of experience helping high-performers optimize their productivity through my proven 7-step framework."
This is excellence language. It's accurate. It's impressive. It gets some replies.
✅ After: You write like you're texting a friend who needs help.
"Saw your post about working till 2am again. I used to do the same thing, convinced it meant I was committed. Turns out I was just bad at boundaries. Still working on it tbh. What do you think is preventing you from creating these boundaries for yourself?"
This is experience language. It's messy. It's human. It gets 64% more replies.
2️⃣ You're Competing on the Wrong Field
❌ Before: That restaurant owner kept saying "our chicken is objectively better than the competition."
Meanwhile, there's a Raising Cane's in his parking lot getting all the customers.
You do this too.
You list your ICF certification while that coach that talks like a regular person books all the calls.
They're not better. They're just clearer.
They say: "I help burned out founders stop working weekends."
You say: "I provide comprehensive executive coaching for leadership optimization."
Guess who wins?
✅ After: Stop competing on quality. Start competing on clarity.
Pick ONE problem. Say it in 10 words. Repeat it everywhere.
Not: "I help entrepreneurs scale through mindset, strategy, and systems"
But: "I fix that thing where you have 5oK followers… but no clients"
3️⃣ You're Hiding Behind Perfect
❌ Before: Your DMs list achievements, testimonials, transformation stories.
You sound like everyone else trying to sound impressive.
The data tells a different story:
Certification mentions: 3% reply rate
Success story shares: 8% reply rate
Framework explanations: 5% reply rate
Struggle admissions: 34% reply rate
✅ After: That restaurant owner's thread exploded when he shared the real numbers.
The debt. The baby on the way. The $50 daily revenue.
Seven months of "we're excellent" = 47 customers total
One hour of "we're struggling" = 5,000 people who care
That's it.
Here's what you learned today:
→ Your excellence needs translation, not simply promotion
→ Your credentials are blocking your DM conversions
→ Your struggles sell better than your successes
Your ideal clients aren't looking for the perfect coach.
They're looking for someone who gets them… and happens to be good at what they do.
Start with just one.
Take your most polished DM, and rewrite it like you're texting a friend who needs help.
Delete every credential.
Add one specific struggle.
Send it.
Tomorrow we explore why fighting your competition head-on is killing you (hint: that coach with 100K followers? They're your Raising Cane's).
Ready to fix your messaging, without changing your offer?
You're not invisible because you're not good enough.
You're invisible because you're too perfect.
Today's mega-prompt helps you diagnose why your excellence is invisible in the DMs and creates messages that make your value relatable.
Paid members get:
✔ The Invisible Excellence Audit prompt
→ Diagnoses exactly why your value isn't landing
→ Generates 3 messages that break through
✔ Response rate predictions for each message type
✔ The visibility formula that works every time