How to make your DMs unforgettable (even in the Starbucks line)
Stop typing novels. Start getting responses.
They saw your message while waiting for coffee. By the time they got their latte, you ceased to exist.
Not because they hate you.
Not because your offer sucks.
But because the barista called their name and their brain deleted everything else.
I watch this pattern in every DM audit I do.
Coach sends perfect message at 9:47 AM.
Prospect reads it at 9:48 while standing in line.
They genuinely think 'Oh this is interesting, I'll reply when I sit down.'
By 9:52, they're on a work call and you're forgotten forever.
Your prospects aren't ignoring you. They're living in 8-second intervals between notifications, crying kids, and whatever's happening on Netflix.
The Goldfish Theorem: Your message only exists in the exact moment it's read.
After that?
You're competing with 97 other thoughts, 14 apps, and whether they remembered to move the laundry.
Today, we're sharing the 3 simple changes that make your messages impossible to forget (even when life happens). Namely…
→ Hook in the first 5 words or lose them forever
→ Why value-dumping kills conversations faster than silence
→ The 10-second response rule that doubles reply rates
Let's fix your disappearing message problem...
The 3 Changes That Make Your DMs Memorable
1️⃣ Change #1: The 5-Word Hook Reality
You're writing a thoughtful opener about their recent post.
Twenty-three words of genuine connection.
They see the notification preview: "Hi Sarah, I saw your post about..."
Delete.
Here's what actually works:
❌ Before: "Hi Sarah, I saw your post about struggling with team management and really resonated with your point about delegation challenges..."
✅ After: "Your delegation nightmare sounds familiar."
The second one creates immediate recognition in 5 words. They know exactly which problem you're addressing before their coffee order arrives.
Implementation Strategy:
Count your first 5 words religiously
Lead with their pain, not your introduction
Test by reading only those 5 words… would you respond?
2️⃣ Change #2: The Anti-Value Dump
You think adding value means sharing everything you know. So you send a 200-word message packed with insights, tips, and strategies.
They see a wall of text and their brain says "homework." Delete.
❌ Before: [Long message with 3 tips, 2 strategies, and a case study]
✅ After: "One thing that helped me with that exact delegation issue: Start with your smallest task first. Takes 2 minutes to implement."
Give them ONE thing they can use immediately. Not a course. Not a framework. One specific action.
Implementation Strategy:
Share your smallest useful insight
Make it implementable in under 2 minutes
Save the rest for after they respond
3️⃣ Change #3: The 10-Second Response Test
Your message requires them to think about their answer. They need to consider options, reflect on their situation, maybe check their calendar.
That's not happening in the coffee line.
❌ Before: "What specific challenges are you facing with your team delegation, and how do you think a systematic approach might help?"
✅ After: "Is delegation your biggest time drain right now, or is something else draining your time more?"
Make responding so easy they can do it with one thumb while holding a latte.
Implementation Strategy:
End with yes/no questions
Or give 2-3 word response options
Never ask for essays in initial messages
That's it.
Here's what you learned today:
→ First 5 words determine if your message lives or dies
→ One tiny insight beats ten brilliant strategies
→ Easy responses get responses
Your prospects aren't looking for another coach with great advice. They're looking for someone who respects the reality of their 8-second attention windows.
Start with just one: Take your current opener and cut it to 5 words that hit their exact pain point.
You're not forgettable - but your messages are.
When every DM requires thought and time, prospects default to "later" (which means never).
Today's paid member mega-prompt helps you transform any message into an instant-impact conversation starter.
Paid members get:
✔ 3 instant rewrites of your current opener
→ Ultra-fast version (5 words)
→ Value-packed version (under 20 words)
→ Question-based version (yes/no only)
✔ Analysis of why each version works
✔ Template for future message optimization
P.S. If you're enjoying 8am in Atlanta, consider sharing it with a coach friend. They'll get the same messaging strategies I've used to generate $3M+ in cash collected in <24 months for high-ticket programs… without sounding desperate.