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How to read the messages they DON'T send in the DMs

Find money in what prospects avoid saying

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Tia Gets Sales
Oct 06, 2025
∙ Paid
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You’re scrolling through your DMs for the 3rd time today, staring at that conversation from 5 days ago.

The one where everything was going perfectly.

They were engaged.
They asked questions.
They even said “this is exactly what I needed.”

Then nothing.

You refresh the page.

Still “seen” from last Thursday.

You draft three different follow-up messages and delete them all.

Maybe they’re just busy.
Maybe they need more time.
Maybe you said something wrong but you can’t figure out what.

You send one more “just checking in” message.

They open it within minutes. Then silence again.

Most coaches think the problem is what they’re saying.
The real problem is what their prospects are NOT saying.

Today, I’m sharing the 3 silence patterns that reveal bigger opportunities than any response ever could, plus how to spot them before prospects ghost.

→ Pattern 1: The questions prospects deliberately avoid answering reveal their real objections
→ Pattern 2: The exact moment conversations die shows what triggered their fear
→ Pattern 3: What kills engagement isn’t your message… it’s the pressure they feel three messages earlier

Let’s decode the silence that’s costing you clients.


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3 Silence Patterns That Reveal Hidden Opportunities

Most coaches focus so much on crafting the perfect message that they miss the signals hiding in what prospects DON’T say.

Here’s what silence actually reveals:

1️⃣ The Avoided Question Pattern

You’re reviewing a conversation at 11 PM, trying to figure out where it went wrong.

You asked about their biggest challenge with client acquisition.

They responded with 3 paragraphs about their morning routine, their new website, and a podcast they just discovered.

Everything except the actual question.

Reading it back, you realize they never answered the question at all.

When prospects avoid specific questions, they’re not being rude… they’re protecting themselves from admitting something they’re not ready to face. The question you asked hit too close to a truth they don’t want to acknowledge yet.

Instead of asking direct vulnerability questions early, sequence them based on safety:

❌ Before: “What’s your biggest struggle with getting clients?”
✅ After: “What’s been working well in your current client attraction approach?”

Here’s how to spot avoidance patterns:

  1. Track Unanswered Questions - Note which specific questions get deflected or ignored completely

  2. Watch Topic Shifts - When they suddenly change subjects, mark what they shifted away from

  3. Notice Response Length Drops - Going from paragraphs to one sentence means you hit resistance

Instead of treating prospects like they’re being difficult, you started recognizing avoidance as data about where they’re not ready to go yet.

2️⃣ The Exposure Silence Pattern

You just sent a message that really expanded their challenge.

You showed them how their inconsistent content is actually costing them approximately $40K annually in missed opportunities.

You explained it clearly.
You were empathetic.
You even referenced their specific situation.

They opened it 6 minutes later. Then disappeared for 3 days.

You replay the message in your head.

Too aggressive? Too detailed?

You added value. You were helpful.

So why did they vanish right after the most valuable message in the thread?

Because you made them feel too seen.

The conversation got real and they weren’t ready for that level of vulnerability with someone they just met on LinkedIn.

Instead of diving deep into challenge impact before building safety… calibrate pressure to relationship depth:

❌ Before: “This challenge is probably costing you $40K annually and affecting your family time, your confidence, and your business reputation.”
✅ After: “Interesting - this challenge tends to have some ripple effects. Have you noticed any secondary impacts?”

Actionable Implementation:

  • Give them control of depth… ask permission before expanding impact

  • Watch for “seen but not responded” patterns after vulnerability moments

  • Reduce pressure immediately when you sense exposure hesitation

Your response rates improve simply because you stopped making prospects feel exposed before they felt safe.

3️⃣ The Commitment Fear Silence Pattern

You’re sitting at your desk at 9:47 AM, crafting what you think is a soft call-to-action. “Would it be valuable to hop on a quick 15-minute call to map this out?” You even added “no pressure” and “just to explore.”

They read it within 2 minutes. Then silence. For 8 days.

Even your “no pressure” felt like pressure.

The word “call” triggered their entire mental list of concerns:

time commitment
what if it’s salesy
what if I’m not ready
what if they judge my situation
what if I can’t afford whatever they’re offering

Your perfectly written CTA just activated every fear they have about discovery calls.

Instead of asking for calls when prospects aren’t ready, create micro-commitments that feel safer:

❌ Before: “Would you be open to a 15-minute call to discuss this?”
✅ After: “I have a 4-minute breakdown of this exact situation I could send you. Would that be helpful?”

Actionable Implementation:

  • Replace “call” language with “conversation,” “chat,” or “quick sync”

  • Offer value delivery first (send resource/recording) before asking for time

  • Give them the “out” explicitly: “Happy to just send you the framework if that’s more helpful”

Your booking rates increase because prospects now see the call as the natural next step, not a scary commitment they’re not ready for.


That’s it.

Here’s what you learned today:

→ When prospects avoid questions, they’re showing you topics they’re not ready to discuss yet
→ Silence after vulnerability expansion means you went too deep too fast for the safety level
→ The word “call” triggers more fear than actual sales conversations

Your prospects aren’t ghosting because you’re doing something wrong.

They’re ghosting because something in your sequence activated a fear they won’t name out loud.

Review your last 3 ghosted conversations and identify the exact message before silence began. That’s your trigger.


You’re not bad at DMs - just your silence detection.

When you can’t identify what’s triggering ghosting, every conversation feels like Russian roulette.

Today’s paid member mega-prompt helps you decode your specific silence patterns... without analyzing every single message manually.

Paid members get:

✓ Complete conversation analysis framework that identifies your exact ghosting triggers
✓ Hidden objection decoder that reveals what prospects won’t say directly
✓ Pattern recognition system across all your dead conversations
✓ Prevention strategies with specific message reframes for your triggers
✓ 5 stage-specific recovery scripts tied to the Ghost Recovery Playbook

Tired of guessing why prospects disappear? Upgrade now and discover exactly what’s causing silence... without losing more conversations 👇🏾

Every paid member mega-prompt now comes in 3 formats:

• ChatGPT Version → Copy-paste friendly. Clean text format you can drop straight into ChatGPT.

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• Automation-Ready Version → JSON format. Built for builders who want to plug AI outputs into workflows like Zapier, n8n, Airtable, or APIs.

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