How to steal clients from coaches with 100K followers in the DMs

Use their size against them (exact messages inside)

You're in your coaching mastermind Facebook group watching it happen again.

That coach with 100K followers just posted another "SOLD OUT IN 3 MINUTES!" celebration.

247 reactions.
Comments flooding in:

"Missed it again!"
"Why do I always see this too late?"
"Is there a waitlist?"

Your post from yesterday?
The one where you shared your actual framework for handling pricing objections?

3 likes. One from your mom.

But then you check your DMs.

"Hey, saw you're in the coach’s mastermind too. Can I ask you something privately?"

"I'm in [$100K followers coach]’s program, but need help with something specific. She doesn't really cover what you mentioned in your comment."

"Your point about [specific thing] was exactly what I needed. [$100K followers coach]’s stuff is too vague for my situation. Can we talk?"

You haven't posted anything for sale.

You just answered someone's question with actual specifics instead of "check module 47" or "mindset is everything!"

The 100K coach is fighting for attention with daily hype posts and manufactured urgency. "Only 3 spots left!" (There were never only 3 spots.)

You're quietly booking calls from people who are tired of being customer #4,847.

But you still think you need to compete with them.
You still think you need their follower count, their social proof, their endless testimonials.

Then you remember that restaurant from yesterday.

Turns out there's a Raising Cane's literally next door. Same parking lot.

Customers walk right past the dying restaurant's "Zagat Rated" sign to wait 20 minutes in the drive-through line.

The owner keeps posting: "But our chicken is objectively better. We use organic, free-range, locally sourced…"

The Raising Cane's?

They sell chicken fingers.
That's it.

One sauce. Three sides. No confusion.

This is you versus the 100K coach in every prospect's inbox.

You're trying to out-post them, out-engage them, out-testimonial them.

You're fighting for the same foot traffic in the same parking lot.

Meanwhile, your ideal clients… the ones who actually need what you offer… are walking right past because they don't know you exist.

7 months of the restaurant owner fighting on quality.
7 months of you fighting with frameworks.
7 months of the wrong battle.

But what if you stopped competing where they're strong?

Today, I’m mapping every micro-frustration your prospects have with the "big coaches"… and showing you exactly how to position yourself as what they actually need.

• Why their 100K followers becomes YOUR opportunity

• The gaps massive programs leave that you can own completely

• How to make their scale work against them (with exact message templates)

Let's learn how to sidestep your competition...

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3 Ways to Stop Competing and Start Converting

Most coaches try to out-expertise their competition. Wrong game.

Here's what actually works when you're up against the big players:

1. Map Their Clients' Hidden Frustrations

❌ Before: You're trying to be a better version of them.

"I offer everything they do, plus more support, better frameworks, and deeper transformation..."

You're fighting on their battlefield. They've already won.

✅ After: You become the antidote to their approach.

Your prospect just spent $5K with ‘Big Name’ Coach. Here's what they're not saying publicly:

• "I can't get a response to my questions for 3 days"

• "The Facebook group has 500 people and I feel invisible"

• "Their VA sends the same template response to everyone"

• "I need help with MY specific situation, not another framework"

Now your DM: "I saw you're in [Big Program]. Love their high-level strategy stuff. Quick question - are you getting support on your actual day-to-day implementation?

You just named the thing they've been feeling but couldn't articulate.

How to map frustrations:

• Read their program's complaints

• Note what questions go unanswered

• Find the gap between promise and daily reality

• Position yourself as the solution to THAT

2. Own the Problem They're Too Big to Solve

❌ Before: You're trying to serve everyone with everything.

"I help coaches, consultants, course creators, and service providers with mindset, strategy, systems, sales, marketing, and spiritual alignment."

You're the restaurant serving "everything from scratch" while Raising Cane's sells chicken fingers.

✅ After: You solve one specific problem they can't touch.

Big coach: "Scale to 7 figures with my proven system"
You: "I fix that thing where you post great content but your DMs die after 'hey'"

Big coach: "Transform your mindset for unlimited abundance"
You: "I help you have the 'money conversation' without wanting to throw up"

Big coach: "Complete business transformation program"
You: "I write your actual sales messages with you. Word by word. Until they work."

The narrowing test:

• Can you explain it during an elevator ride?

• Would someone say "OMG that's exactly my problem"?

• Is it so specific it feels too small?

• Good. Go smaller.

3. Give Them What Scale Can't Provide

❌ Before: You're jealous of their 500-person program.

You think more is better. You want what they have.

✅ After: You realize their scale is your opportunity.

Here's what their clients are actually experiencing at 3 PM on a Wednesday:

• Posting in a Facebook group that gets 200 posts a day

• Watching module 47 of 193 feeling overwhelmed

• Getting coached in a group call with 50 other people

• Having 4 minutes to share their problem

• Receiving the same homework as everyone else

Your message: "I only take 8 clients at a time. You'll have my personal phone number. When you're stuck on something at 3 PM on a Wednesday, send me the actual thing. I'll record you a personal video showing exactly what to change. No templates. No waiting till next week's group call. Is that the kind of support you're looking for?"

How to make intimacy your advantage:

• List everything they CAN'T do at scale

• Pick three things you'll do that they can't

• Make those your main selling points

• Turn their strength into your opportunity

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That's it.

Here's what you learned today:

→ Different beats better in every conversation
→ Narrow beats broad in every market
→ Intimate beats impressive in every sale

Your competition is fighting for "best." You should be fighting for "only."

Start with just one: Pick the smallest, most specific problem you solve and make that your entire identity for a week. Watch what happens.

P.S. Tomorrow I'll show you how to turn your worst numbers into your best DMs. Including the specific way to share failure that makes prospects want to hire you, not help you.

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Ready to sidestep your competition… without competing?

Today's mega-prompt helps you find the positioning angle that makes competition irrelevant.

Paid members get:
✔ The Competition Sidestep Strategy prompt
→ Creates 5 angles that position you as the alternative
→ Shows exactly where to find the gaps
✔ The "Instead Of" positioning formula
✔ Scripts for when they mention your competition