I kept explaining my way out of sales… until this moment stopped me cold

What a $3,875 kitchen mistake taught her about handling price objections.

Alex stared at the invoice spread across the kitchen island, her stomach clenching as the total at the bottom of the page… $3,875 more than they'd budgeted… seemed to grow larger with each passing second.

The custom backsplash tile she'd fallen in love with. The upgraded cabinet hardware that the designer had insisted "made all the difference." The unexpected plumbing modifications. Each decision, reasonable in the moment, had compounded into this number that now felt like an accusation.

The front door clicked open. Alex quickly flipped the invoice face-down, but not quickly enough.

"Is that the final bill from Marco?" her partner Jamie asked, setting down grocery bags and eyeing the partially hidden paper.

Alex nodded, her throat suddenly dry. "I was just looking it over before you got home."

Jamie picked up the invoice, eyes widening slightly at the total. There was a beat of silence that stretched into uncomfortable territory.

"We need to talk about the kitchen renovation budget," Jamie said finally, with that particular tone that had preceded so many of their worst arguments.

Alex felt the familiar tension rise in her shoulders, the defensive explanations already forming…

The tile was on sale.
The hardware would last forever.
The plumbing issues couldn't have been anticipated.

But then she remembered something her therapist had suggested during their last session after Alex had described another circular argument about finances:

"What if instead of defending your position, you validated their concern first?"

Taking a deep breath, Alex tried something completely different.

"I know the costs have gone higher than we initially discussed," she said, meeting Jamie's eyes, "and I understand why that would concern you. I'm a bit worried about it too, and I want to make sure we're making smart decisions together."

The change in the room was immediate… like someone had opened a pressure valve. Jamie's shoulders, which had been inching toward ears, visibly relaxed.

Instead of the cross-examination Alex had braced for, they spent the next fifteen minutes calmly discussing which remaining elements of the renovation could be modified to bring costs back in line.

Later that night, after they'd reached a surprisingly amicable compromise, Alex sat cross-legged on their bed scrolling through Instagram DMs from potential clients for her coaching business. One message in particular caught her attention:

"Your content on scaling coaching businesses is exactly what I need, but I'm worried your program might be out of my price range right now."

Alex's fingers hovered over the keyboard, ready to launch into her usual response… a paragraph-long justification of her pricing with detailed explanations of value and ROI. But something stopped her. The kitchen renovation conversation flashed in her mind.

What if the same principle that had defused a potential argument with Jamie could transform how she handled objections in her business?

The Defensive Contractor

For months, Alex had struggled with a frustrating pattern in her DM conversations.

Whenever a potential client raised an objection… about pricing, timing, or the format of her coaching program… the conversation would spiral into a defensive explanation that rarely converted.

Her responses typically sounded something like this:

Potential client:

"I'm not sure I can afford your program right now."

Alex:

"I understand budget concerns! My program actually pays for itself within the first month as clients start implementing the strategies. Plus, I offer payment plans to make it more accessible. The investment is actually quite reasonable compared to other programs in the market, and the value you get from the content, community, and my direct support is really exceptional. Previous clients have seen ROI of 300% or more..."

These lengthy justifications rarely worked. In fact, they often reinforced the objection by giving it more weight and attention than it deserved.

The Blueprint Revision

After consulting with a sales coach, Alex discovered a powerful truth… the most effective objection handling doesn't involve elaborate explanations - but rather requires a complete reframing of the conversation.

By implementing my "Response Transformation Blueprint," Alex was able to increase her conversion rate in just one month.

The Response Transformation Blueprint

Step 1: Look at Your Actual Past Responses
Don't use generic examples - pull up your actual DM history and find real examples of how you've responded to objections in the past. Look specifically for responses that didn't work well.

Why this works: Working with your own real responses creates much faster change than studying theoretical examples. You'll immediately recognize your patterns and see exactly what needs to change.

Step 2: Analyze What's Not Working
For each unsuccessful response, identify specific problems. Are you writing paragraphs when a sentence would do? Are you getting defensive? Are you overexplaining? Look for patterns across different conversations.

Why this works: Most people repeat the same ineffective patterns without realizing it. When you see these patterns clearly, they become much easier to change.

Step 3: Create Completely Different Alternatives
For each problematic response, create a new version that's fundamentally different - not just slightly better. If your typical response is three paragraphs, make the new one three sentences. If you usually explain, try asking a question instead.

Why this works: Small tweaks often lead back to old habits. Creating dramatically different alternatives forces your brain to form new response patterns that break free from old ruts.

Step 4: Create a Quick-Reference Guide
Put your before/after examples into a simple document organized by objection type (price, time, results, etc.). Keep this guide open or easily accessible when you're in DM conversations.

Why this works: Having concrete examples right in front of you when you need them eliminates the gap between knowing what to do and actually doing it in the moment.

Step 5: Use It In Real Time
When an objection comes up in a real conversation, quickly consult your guide before responding. This might add a few seconds before you reply, but the quality improvement is worth the brief delay.

Why this works: Real-time correction creates much faster improvement than reviewing mistakes afterward. By changing your responses while actively engaged in conversations, you build new habits that stick.

This side-by-side comparison allowed Alex to see exactly where her conversations were going wrong and how to steer them in a more productive direction.

Create Your Before & After Response Library (Try This Today)

What you'll need:

• Your past DM conversations with objection examples

• A document or spreadsheet for your response comparisons

• 30 minutes of uninterrupted focus time

Steps:

1. Collect Your Current Responses (10 minutes)
   Search your DM history to find 3-5 examples where you responded defensively to the most common objections:

   • Price concerns ("That seems expensive for my budget")

   • Time constraints ("I don't think I have the bandwidth right now")

   • Results skepticism ("How do I know this will work for me?")

2. Create Your Transformation Table (15 minutes)
   Make a simple two-column comparison for each objection type:

   

   For each transformation, use the examples in the newsletter as your guide - not just shorter, but fundamentally different in approach.

3. Apply These Key Transformation Principles (5 minutes)
   Review each of your new responses to ensure they:

   • Are dramatically shorter (3 sentences maximum)

   • Shift from defensive explaining to collaborative exploration

   • End with a specific question that moves the conversation forward

   • Address the concern without overemphasizing it

4. Create Your Quick-Reference Guide (5 minutes)
   Format your completed examples into a simple guide you can keep open during DM conversations - either as a digital document or printed card beside your workspace.

This exercise transforms theoretical knowledge into practical tools you can use immediately.

When objections arise (and they will), you'll have ready-to-use response patterns that feel natural rather than scripted, helping you break free from the defensive explanation trap.

Just like Alex discovered with Jamie in their kitchen renovation discussion, a completely different response approach can transform both your conversations and your results.

The Peaceful Home

Six weeks later, Alex stood in their completed kitchen, running her hand along the edge of the quartz countertop they'd chosen as an alternative to the more expensive marble she'd originally wanted. Jamie walked in carrying two coffee mugs.

"Marco called," Jamie said, sliding one mug across the island. "The pendant lights we ordered are finally in."

Alex braced herself slightly. The pendant lights had been one of their compromise decisions… less expensive than her first choice, but still a splurge compared to what Jamie had initially suggested.

"He said they're backordered another three weeks," Jamie continued. "But he offered to install temporary lighting for now. What do you think?"

Instead of immediately arguing for waiting or rushing to defend the expense, Alex took a sip of coffee and asked, "What's your take on it? Would temporary lights bother you?"

The discussion that followed was brief, practical, and ended with a clear decision they both supported.

Later that afternoon, Alex reviewed her DM conversion metrics from the past month.

One client message particularly stood out. Sophia, a relationship coach who had initially raised concerns about whether Alex's program would work for her niche, had just sent a voice message:

"I almost didn't book that first call with you," Sophia admitted. "I'd been burned before by programs that claimed to work for 'any coach' but were really designed for business coaches. But the way you responded to my concerns… asking about the specific challenges in my market instead of just giving me generic reassurance… that's actually what convinced me you were different. And now I'm using the same approach with my own clients!"

That night, as Alex and Jamie sat in their new kitchen sharing a meal, Alex marveled at how a simple conversation technique had rippled through every area of her life… transforming not just her business results, but her most important relationship as well.

Sometimes, the most powerful changes come not from learning new techniques, but from seeing clear examples of what works and what doesn't - and having the courage to replace old patterns with new ones.

Today’s Mega-Prompt: "Before/After Objection Response Library Builder"

Long-winded replies. Defensive tone. Explaining instead of connecting. If you’ve ever responded to a price objection with a paragraph - you already know it didn’t work. Today, we rewrite that - line by line.

This mega-prompt helps paid members build a practical, personalized DM objection response library by transforming real “before” responses into short, confident, conversation-moving replies using a 3-sentence maximum. You’ll stop trying to justify… and start inviting genuine dialogue that leads to more yeses.

Paid members get exclusive access to a mega-prompt that delivers:

✔ A side-by-side "Before/After" table of your real objection responses, rewritten for conversions
✔ Step-by-step guidance for breaking defensive patterns and creating trust-building replies
✔ A quick-reference guide so you know exactly what to say next time a lead pushes back