The DMs you’re not sending are costing you $15K/month
(Part 1: 3 invisible leaks draining your inbox right now)
The kitchen faucet had been dripping for six weeks.
Not a dramatic spray. Just that steady plink... plink... plink into the stainless steel sink at 2am when the house went quiet.
Your partner mentioned it once. You nodded, said you’d call someone. Then forgot.
Last Tuesday, the water bill arrived.
$340.
You stared at the number. Checked it twice. Called the utility company convinced there’d been a mistake.
“No error, ma’am. Looks like you’ve got a leak somewhere.”
That tiny drip you’d trained yourself to ignore? It had been quietly emptying 15 gallons per day down your drain. For six weeks straight.
You weren’t being careless. You were being human. The leak was small enough to dismiss but consistent enough to cost you hundreds.
Walking to the mailbox that day, your phone buzzed. A DM notification from three weeks ago. Someone asking about your program.
You’d meant to respond. Got distracted. Forgot.
And just like that, it hit you:
Your inbox has the same leak problem as your kitchen.
The difference? That faucet cost you $340. Your inbox leaks are costing you $15K or more every single month.
Today, I’m exposing the 3 invisible leaks that drain money from every coach’s inbox and showing you exactly what each one costs you in real dollars.
→ The first leak happens in the first 5 minutes after an inquiry (most coaches lose here without knowing it)
→ The second leak lives in a phrase you probably say every week: “I’ll circle back”
→ The third leak is sitting in your DMs right now - leads from 3+ months ago you’ve never re-engaged
Here’s the uncomfortable math on what you’re actually losing...
3 Invisible Leaks Draining Your DM Revenue
Most coaches focus so much on getting new leads that they forget to count how many they’re losing in the cracks.
Here’s what’s actually draining your inbox:
1️⃣ Leak #1: The 5-Minute Window You’re Missing
It’s 2:47pm on a Wednesday. You’re deep in a client call. Your phone lights up with a DM notification.
“Hey! Saw your post about coaching burnout. I’ve been dealing with exactly this. What does working with you look like?”
Perfect lead. High intent. Ready to talk.
But you’re on a call. Then you grab lunch. Then another call. Then you finally sit down at 6pm to respond.
By then? They’ve already booked a discovery call with someone else who replied in 4 minutes.
The Math:
A study of lead response times found that responding within 5 minutes makes you 21x more likely to qualify a lead compared to waiting 30 minutes. After an hour? That lead is essentially gone.
If you get 20 genuine inquiries per month and lose just 5 of them to slow response time, at a $5,000 program price with a 30% close rate, that’s:
5 lost leads × 30% close rate × $5,000 = $7,500/month evaporating
And that’s a conservative estimate.
❌ Before: “Thanks for reaching out! I’d love to chat about your situation. What’s your biggest challenge right now?” Sent 4 hours after initial message. Lead has already booked elsewhere.
✅ After: An auto-qualification message fires within 60 seconds that sounds human, provides value, and keeps the conversation warm until you can personally respond.
How to Plug This Leak:
1️⃣ Set up an instant acknowledgment system that responds in under 2 minutes with something that actually answers their question or provides relevant value - not a generic “thanks for your message”
2️⃣ Make it specific to common inquiry types - if someone asks about pricing, give a range and context; if they ask about process, give a quick overview
3️⃣ Include a conversation-continuing question so they stay engaged until you can personally take over
2️⃣ Leak #2: The “I’ll Circle Back” Graveyard
You’re scrolling through DMs on a Sunday morning. You see it: a conversation from two weeks ago where you said “Let me put together some thoughts on this and circle back!”
You never circled back.
Below it, another thread. “I’ll send you that resource tomorrow!”
You didn’t.
And below that, someone who asked a follow-up question that you meant to answer but... life happened.
Your “I’ll circle back” folder has become a graveyard of good intentions and dead deals.
The Math:
The average coach has 12-15 “pending” conversations at any given time. Conversations where the ball is in their court but they haven’t responded.
If even 3 of those per month would have converted to calls, and your call-to-client rate is 30% at $5,000:
3 dropped follow-ups × 30% close rate × $5,000 = $4,500/month in the graveyard
❌ Before: “Great question! Let me think on this and get back to you.” Then you never do. Lead assumes you’re not interested or too busy for them.
✅ After: You respond with something valuable right now - even if it’s not perfect - and set an actual reminder to follow up within 48 hours with deeper detail.
How to Plug This Leak:
1️⃣ Never promise to “circle back” without setting an immediate reminder - put it in your calendar with the specific context so you remember what you promised
2️⃣ Give something valuable NOW before you disappear - even a partial answer beats a promise of a perfect answer that never comes
3️⃣ Set up a timed follow-up sequence that automatically nudges warm leads at Day 2, Day 5, and Day 14 if you haven’t manually responded
3️⃣ Leak #3: The 90-Day Lead Pile-Up
It’s 11pm. You can’t sleep. So you do that thing you always regret: scroll back through your old DMs.
There she is. The executive who asked about your leadership program back in March. You had two great exchanges. She asked about pricing. You sent it.
Then... nothing.
You meant to follow up. But then you got busy. And after a few weeks, it felt weird to reach out again. Too much time had passed.
So you didn’t.
That executive is now in someone else’s program. And you never even tried to re-engage.
The Math:
Most coaches have 20-40 leads from the past 90 days sitting dormant in their DMs. People who showed genuine interest but never converted.
Industry data shows that 5-15% of “cold” leads will re-engage when approached correctly.
If you have 30 dormant leads and reactivate just 10% with a 25% conversion rate at $5,000:
30 dormant leads × 10% reactivation × 25% close rate × $5,000 = $3,750 sitting untouched
Every month those leads age without contact, that number drops.
❌ Before: Complete silence. You never reach out because it feels awkward after so long.
✅ After: “Hey [Name], cleaning up my DMs and realized we never finished our conversation about [their specific challenge]. Curious if you ever solved that or if you’re still working through it?”
How to Plug This Leak:
1️⃣ Set a monthly “dormant lead” review - first Sunday of each month, scroll back 60-90 days and identify 10 leads worth reactivating
2️⃣ Use pattern-interrupt openers that acknowledge the time gap without apologizing for it: “I was thinking about our conversation from a few months ago...”
3️⃣ Lead with pure value - share a relevant resource, insight, or tip without asking for anything in return
The Total Damage
Add it up:
Leak #1 (Slow Response): $7,500/month
Leak #2 (Follow-up Drop-off): $4,500/month
Leak #3 (Dormant Leads): $3,750/month
Total: $15,750/month dripping down the drain.
That’s not a made-up number. That’s conservative math using realistic conversion rates and modest program pricing.
That’s it.
Here’s what you learned today:
→ Responding within 5 minutes makes you 21x more likely to qualify a lead - and most coaches are losing $7,500/month to slow response times
→ The “I’ll circle back” phrase is a revenue killer - those pending conversations represent $4,500/month in missed opportunities
→ Your 90-day-old leads aren’t dead - they’re just untouched, and reactivating them could recover $3,750 or more monthly
Tonight, scroll back 60 days in your DMs and send ONE reactivation message to a lead you let slip away.
Today at 6pm: “3 automations that close your DM revenue leaks”
Later, I’m giving you the exact fix for each leak.
Specific automations you can set up tonight that plug these holes permanently.
You’ll get:
The auto-qualification message template that buys you time without losing speed
The timed follow-up sequence that runs while you sleep
The cold lead reactivation trigger that wakes up old conversations
Plus paid subscribers get the complete mega-prompt for our DM Revenue Leak Repair System.
Don’t miss it.
Ready to calculate YOUR exact revenue leaks?
The numbers above are examples. Your leaks might be bigger. Or smaller. But you won’t know until you run the math on YOUR inbox.
This paid member mega-prompt gives you the complete DM Revenue Leak Audit System, including a step-by-step calculator that analyzes your specific response times, follow-up habits, and dormant lead pile to show you exactly how much money you’re leaving on the table.
Paid members get:
✔ “The DM Revenue Leak Audit” - Complete diagnostic prompt
→ Input your real numbers (response times, pending convos, dormant leads)
→ AI calculates your exact dollar leak for each of the 3 areas
→ Get a prioritized fix plan based on YOUR biggest leak
✔ Leak-by-leak calculation breakdowns you can verify yourself
✔ A quick wins checklist you can start tonight
