The easy conversation flow technique that keeps DM chats alive and closing... without feeling salesy or pushy
Jordan closed her laptop with a sigh that seemed to echo through her empty home office. Another day of watching the same pattern unfold in her Skool community: members excitedly implementing her strategies, sharing impressive results, and then... nothing.
The DM conversations that had started so promisingly ... filled with specific questions about her ‘Community Accelerator Blueprint’ ... were now digital graveyards of enthusiasm. 5 different conversations with highly engaged members had fizzled out over the past week alone.
She glanced at her phone, where the Skool app notification showed 22 unread messages from community members who loved her content. The bitter irony wasn't lost on her. Thousands of active members, hundreds of daily engagements, yet a bank account that didn't reflect any of it.
Jordan pulled up the message thread with Sarah, a consultant who had been implementing her audience segmentation strategy with impressive results.
Their conversation had been lively for three days, with Sarah asking increasingly specific questions about her premium program. Then came her detailed response about pricing tiers... followed by deafening digital silence for the past four days.
"They ghost me the moment I try to move them to a call," Jordan muttered, reaching for her third cup of coffee.
She scrolled to another dead conversation with Mark, an online fitness trainer whose Discord community was thriving, but monetization was flatlining ... exactly the problem Jordan's quarterly mastermind was designed to solve.
Their back-and-forth had stretched to 14 messages before evaporating into the ether after Jordan suggested a quick call to discuss implementation details.
It wasn't that Jordan didn't know how to nurture community members ... the constant stream of "your content changed my business" messages proved otherwise. The problem was that these appreciative members were taking her free strategies, implementing them successfully, and then investing their premium dollars elsewhere.
Jordan rubbed her temples, doing quick mental math. At this conversion rate, she'd need to burn through another like 500 “promising conversations” to hit her quarterly revenue target. The thought exhausted her more than the 16-hour day she'd just completed.
What Jordan didn't realize was that she was missing a critical mechanism in her conversion process ... one that would transform these disappearing conversations into predictable enrollment opportunities within the next 14 days.
The Conversation Gap You Didn't Know Existed
You think keeping DM conversations going is about having valuable content to share. It's not.
The truth? Even the most valuable conversations die without proper conversational architecture (we pulling out the big words today ain’t it 😂 (but I couldn’t think of another one I want to out here, so… we move))
Jordan discovered this painful truth during a mastermind event when Ryan, a photography community owner, casually mentioned his "message momentum framework" ... a simple conversation flow system that had tripled his program enrollments without increasing his community size or engagement metrics.
"Wait, you're closing 9% of your community members into your premium tier?" Jordan interrupted, nearly spilling her drink. "From DM conversations?"
Ryan nodded. "It's not about creating better content. It's about understanding the natural rhythm of decision-making conversations."
The room fell silent as Ryan sketched out a simple diagram on his iPad, showing the predictable pattern that most sales conversations follow ... and the critical intervention points where most community owners lose potential buyers.
"These aren't 'sales techniques'," Ryan explained. "They're conversation sustainers that match how humans naturally make decisions. Without them, you create accidental dead ends that kill perfectly good enrollment opportunities."
Jordan stared at the diagram, suddenly seeing all her ghost conversations in a new light. It wasn't that these members weren't interested ... she had unintentionally created conversational cul-de-sacs she couldn't navigate out of.
The "Conversation Current" That Prevents DM Ghosting
The solution, Jordan discovered, wasn't adding more value or being more persuasive. It was implementing what I refer to as a "conversational current" ... a subtle momentum-maintaining technique that keeps dialogue flowing naturally toward a decision point that’s meaningful.
This approach reverses what most people consider to be traditional sales psychology. Instead of trying to overcome objections or create urgency, This approach focuses on maintaining natural conversation flow by:
Eliminating dead-end messages that give prospects nowhere to go conversationally
Creating micro-commitment bridges between messages
Using specific conversation revival patterns when exchanges start to fade
The technique was shockingly simple. Jordan immediately identified how her detailed explanations ... while valuable ... were actually killing her conversations by leaving prospects with nothing but a binary "yes/no" decision, while also creating massive sales resistance.
Within 3 days of implementing this framework, Jordan resurrected 7 ghosted conversations, including the one with Sarah, who replied within hours to her new approach:
"Sorry for the delayed response!" she wrote. "Was just overwhelmed with implementing everything. The way you laid out those implementation steps makes so much sense for my situation. Would love to hear more about how the accountability structure works in the program."
Two days later, Sarah had enrolled in her $3,800 program.
Your Turn
Want to see how this works in your community? Find a promising DM conversation that died in the last 14 days and send this pattern-interrupting message:
"[Name]! I was reviewing some implementation results from community members and thought of our conversation about [specific topic they asked/talked about]. One member with a similar [type of business/situation] found a surprisingly effective approach to this challenge. Would it be helpful if I shared specifically how they restructured their [relevant element] to get [specific result]?"
For example:
Sarah: "Sarah! I was reviewing some results and thought about our chat on audience segmentation. A consultant in a similar field streamlined her segmentation and boosted client engagement. Want me to share her exact steps?"
Mark: "Mark! I recently talked with another online fitness trainer who had the same monetization issue as yours. He made one small change to his community onboarding that significantly boosted his revenue. Want me to share how he did it?"
This message works for re-engaging ghosted conversations because it:
Creates a natural reason for reconnecting
Offers specific value tailored to their situation
Presents a clear next-step that feels valuable, not salesy
Uses the power of relevance and recency to restart momentum
The most successful community owners aren't necessarily creating better content ... they're having better DM conversations that naturally flow toward enrollment decisions.
Your members don't ghost you because they're not interested … they ghost because you're not guiding the conversation in a way that makes them feel heard and understood … instead of pushed.
Today’s Mega-Prompt: "DM Conversation Revival Message"
Your inbox is full of silent prospects who were once eager to engage … but something stopped them cold. Today, you’ll learn exactly how to bring them back.
Today's mega-prompt gives paid members a simple yet powerful strategy to turn stalled DMs into meaningful conversations … and enrollment producing sales calls.
You’ll stop using empty check-ins and start asking structured questions that spark curiosity, rebuild trust, and pull prospects naturally back into conversation.
Paid members get exclusive access to:
✔ A proven 3-step curiosity question sequence to quickly restart conversations
✔ A concise, casual, and powerful outreach template that breaks through silence
✔ Clear guidelines on timing and tracking so you know exactly what works