they're not looking for creative messages
(they're looking for consistent follow-through)
The old man sat cross-legged on the tatami mat, his calloused hands moving across the clay with the patience of someone who measured time in seasons, not seconds.
His apprentice fidgeted nearby, watching the same bowl take shape for the third hour straight.
“Sensei, why do you make the same bowl every day? You could sell dozens of different pieces.”
The potter didn’t look up. “Because mastery lives in the repetition, not the reinvention. Every bowl I make teaches me something the last one couldn’t. The amateur changes the process each time. The master refines it.”
Thirty years later, his bowls sold for thousands. Not because they were different. Because they were consistent. Perfectly, reliably, undeniably consistent.
Now open your CRM.
See those 15 highlighted names? Same ones from last week. Same ones from the week before.
Your setter keeps going back to them, rewriting the follow-up message from scratch every single time.
“Just following up!” sent four times to the same person. Different words, same desperation.
Meanwhile, new applications pile up untouched. Fresh momentum dies while old leads get re-chased with randomly assembled messages that sound nothing like your brand.
You’re reinventing the wheel every single time you reach out.
The potter mastered consistency. Your follow-up system needs to do the same.
Today, I’m sharing the 5-message sequence that transforms your application follow-up from copy-paste chaos into a consistent system that books calls.
→ Why starting from scratch every follow-up costs you 8+ hours a week and tanks your booking rate
→ The exact 5-message sequence that gets responses at Day 1, 3, 5, 7, and 10 without sounding robotic
→ How to build a saved prompt that generates consistent, personalized follow-ups in seconds
Let’s stop reinventing the wheel...
Sponsored by The Revenue Recovery People
You’re running ads. You’re posting content. You’re getting leads.
But somewhere between “I’m interested” and “let’s jump on a call” - money is walking out the door.
Someone should be watching those gaps.
See how much you’re losing because nobody is → seemymissedrevenue.com
1️⃣ The Rewrite Tax You Pay Every Single Follow-Up
It’s 2:47 PM on a Tuesday. You have 23 applications that need follow-up. You open the first one and stare at the screen.
“What do I say to someone who applied five days ago and never responded to my first message?”
You start typing. Delete it. Type again. Check what you sent last time. Try to sound different. Fifteen minutes later, you hit send on a message you’re not even sure about.
Move to the next application. Repeat the entire process.
By the end of the day, you’ve sent 12 follow-ups. Each one took 15-20 minutes to think through, write, and send. That’s 4 hours. On follow-ups alone.
Meanwhile, 11 applications sat untouched. New people who raised their hand today.
People whose momentum is still fresh. They’ll wait until tomorrow. Or the next day. Or until their excitement dies completely.
❌ Before: “Hey! Just following up on your application. Still interested in working together? Let me know!”
✅ After: “Your application mentioned you’re struggling with client retention after the first 90 days. We just helped another coach implement a 7-step onboarding sequence that dropped her churn rate by 40%. Let chat this week so I can show you how to implement this yourself?”
Here’s how to stop paying the rewrite tax:
→ Map your follow-up timing. Day 1, 3, 5, 7, and 10 after application. Each message has a specific purpose. Stop guessing when to reach out.
→ Create purpose-driven templates. Message 1 confirms receipt. Message 2 delivers value. Message 3 addresses hesitation. Message 4 creates urgency. Message 5 closes the loop. Different jobs, different messages.
→ Build in personalization slots. Name, specific challenge they mentioned in their application, relevant result. Three slots turn a template into a personal message. More than that adds time without adding impact.
Instead of starting from scratch every time, you speak to them like you’ve actually been paying attention to what they told you.
2️⃣ The 5-Message Sequence That Actually Gets Responses
Most coaches send follow-ups when they remember to. Maybe Day 2. Maybe Day 6.
Maybe whenever they feel guilty enough about the growing application list.
That randomness kills you twice. Once when the timing is wrong. Again when the message doesn’t match where the prospect is mentally.
Someone who applied yesterday is in a different headspace than someone who applied five days ago and has been silent since.
Same person. Different moment. Needs different words.
❌ Before: Sending the same “just following up!” message regardless of how long it’s been or what they’ve already heard from you.
✅ After: Each message serves a specific purpose based on where they are in the decision timeline.
The 5-Message Framework:
→ Message 1 (Day 1) - Confirmation + Next Step
“Got your application. Here’s exactly what happens next and when you’ll hear from me.”
Sets expectations and proves you’re organized.
→ Message 2 (Day 3) - Value Delivery
Send a relevant resource, insight, or piece of proof. No ask. Pure value related to the challenge they mentioned in their application.
→ Message 3 (Day 5) - Address Hesitation
“Still thinking this through? Most people at this stage are wondering about X. Here’s what I tell them...”
Address the objection they haven’t voiced yet.
→ Message 4 (Day 7) - Urgency
Create legitimate scarcity or deadline. Not fake “last chance” energy. Real constraints on your time or enrollment.
→ Message 5 (Day 10) - Door Closing
“I’m closing your application file unless I hear otherwise. No pressure, just clearing my pipeline. If anything changes, the door’s open.”
Clean, respectful, final.
Your booking rate climbs because you stopped treating every follow-up like a random check-in and started treating it like a strategic sequence.
3️⃣ Building Your Saved Prompt for Instant, Personalized Follow-Ups
You have the sequence. Now you need to stop writing each message manually.
A saved prompt in Claude is a set of instructions you can run anytime that takes specific inputs and generates consistent outputs. Think of it as a trained assistant who knows exactly how to write your follow-ups.
You feed it:
Days since application.
What they said on their application.
Which message number this is.
It outputs:
The exact message for that moment, using your voice, referencing their specific situation.
❌ Before: 15 minutes per follow-up. Different voice every time. Inconsistent results across team members.
✅ After: 30 seconds per follow-up. Same quality output every time. Any team member can run it with identical results.
Here’s how to build it:
→ Define your input slots. Applicant name, days since application, what they mentioned as their main challenge, which message number (1-5), your offer name, and your brand voice notes.
→ Create template logic for each message. “If this is Message 2, generate a value-delivery message that references [challenge] and offers a relevant insight without any call to action.”
→ Build rules for common situations. What if they reply between messages? What if they object? What if they go silent after showing interest? Your prompt needs rules for all three.
Your follow-up system stops being a time drain and starts being a competitive advantage.
That’s it.
Here’s what you learned today:
→ Every follow-up you write from scratch costs you 15-20 minutes and produces inconsistent results
→ The 5-message sequence matches message purpose to where prospects are mentally at Day 1, 3, 5, 7, and 10
→ A saved prompt turns your best follow-up logic into a repeatable system any team member can run
Your applicants aren’t looking for creative new messages every time. They’re looking for consistent follow-through that proves you’re actually paying attention to what they told you.
Take your most common application type and create the 5 templates for each message. Run it for a week. Watch what happens to your response rate.
Ready to build your follow-up system without starting from scratch?
You’re not disorganized. Your follow-up just lacks structure.
When every message gets written on the fly, consistency becomes impossible and prospects feel the chaos.
Today’s paid member mega-prompt helps you build a complete saved prompt for application follow-up...without losing your voice.
Paid members get:
✔ Complete prompt ready to copy-paste into Claude Projects
✔ All 5 message templates with personalization slots built in
✔ Rules for handling replies, objections, and silence
✔ Team training snippet so any VA or setter can run it immediately
