What if every objection you’ve ever heard in the DMs was entirely predictable?

You’re not losing leads because of what they say... you’re losing them because you didn’t see it coming.

Alex checked her watch: 7:42 PM. Bedtime was at 8:00 PM, which meant the negotiations were about to begin.

"Ten more minutes?" her nephew Jake pleaded, his thumbs still dancing across the game controller, eyes never leaving the screen where his character sprinted through a digital world. The blue light from the TV reflected in his glasses.

"It's almost bedtime, buddy," Alex said, leaning against the doorframe of her sister's living room. "And you still need to clean your room before bed."

Jake's thumbs froze mid-movement. Alex watched as the gears visibly turned behind his eyes. She could practically see him scrolling through his mental catalog of excuses, searching for the perfect one for this particular situation.

"Mom said I don't have to clean my room on weekends," he tried, eyes flicking briefly to gauge her reaction.

Alex bit back a smile. "Nice try. She specifically mentioned the room cleaning before she left."

Jake's shoulders slumped for a millisecond before he brightened again. "But I can't clean my room because I have to finish this really important project for school," he explained, his voice carrying that practiced sincerity that only a 10-year-old could muster. "Ms. Rodriguez said it has to be perfect, and if I don't work on it tonight, I might not get a good grade."

There it was. The school project excuse. Right on schedule.

Alex suppressed a laugh. This was the third weekend she'd watched Jake, and the third time the mysterious "important project" had made an appearance… always right before room-cleaning time, never with any actual evidence of its existence.

What was fascinating wasn't just that Jake had a repertoire of excuses, but that they followed such a predictable pattern. The stall for more time always came first. When that failed, the appeal to a higher authority (his mom). Then, when cornered, out came the school project… his nuclear option.

After putting Jake to bed an hour later (room semi-cleaned after negotiating down to "just pick up the LEGO pieces"), Alex settled onto her sister's couch and opened her laptop. She had promised herself she'd review the DM conversations from her Instagram account where she offered her coaching services.

Three new potential clients had messaged her that day, but like so many conversations over the past few months, they had stalled out after a few exchanges. As she scrolled through the messages, a strange sense of déjà vu washed over her.

These conversations weren't random at all. They followed patterns… predictable ones. Just like Jake's excuses.

The Surprise Excuse

For months, Alex had been caught off guard by objections in her DM conversations. Each time a potential client mentioned price concerns, timing issues, or hesitation about the format of her program, it felt like a new and unexpected roadblock.

Her typical reaction was to scramble for a response, often over-explaining or offering premature discounts that undermined her positioning as a premium coach.

The conversations usually went something like this:

Potential client:

"That sounds interesting, but what's the price for all this?"

Alex:

Internal panic followed by a lengthy justification about pricing, value, and sometimes even an unplanned discount offer.

These reactions were hurting her conversion rate and diluting her positioning. Even worse, they were completely avoidable.

The Predictable Pattern

After carefully analyzing her last 15 DM conversations, Alex discovered something that changed everything… 87% of all objections fell into just three predictable categories:

1. Price concerns ("That's more than I was expecting to invest")

2. Time worries ("I'm not sure I have the bandwidth right now")

3. Results skepticism ("How do I know this will work for me?")

What's more, these objections typically emerged at specific points in the conversation… almost like clockwork.

By implementing my "Predictive Objection Mapping’ system, Alex was able to reduce unexpected objections and increase her conversion rate in just three weeks.

The Predictive Objection Mapping System

Step 1: Look at Your Last 10 Conversations

Pull up your DM history and look at your last 10 meaningful conversations with potential clients. Focus specifically on where the conversation slowed down or stalled out.

Why this works: Your own conversation history is your best source of information about what's likely to happen in future conversations. These patterns repeat with surprising consistency.

Step 2: Group Objections Into Main Categories

Don't get caught up in the exact wording people use. Instead, look for the core concerns behind their objections. Most will fall into categories like price, time, skepticism about results, or concerns about the process.

Why this works: When you recognize the categories, you start to see that most objections aren't unique or personal - they're common concerns that everyone has. This makes them much easier to address systematically.

Step 3: Identify When Each Type Usually Shows Up

For each objection category, note exactly when in the conversation it typically appears. Is it right after you mention your program? After you explain the time commitment? When you invite them to take the next step?

Why this works: Objections don't appear randomly - they happen at predictable trigger points in conversations. When you know where the speed bumps are in advance, you can slow down and navigate them carefully.

Step 4: Prepare Your Best Response for Each

Develop a clear, concise response for each common objection category before you need it. Practice these responses until they feel natural and conversational.

Why this works: Having prepared responses eliminates the panic that comes with unexpected objections. You'll respond confidently instead of defensively, which completely changes how people receive your answer.

Step 5: Keep Refining Your Map

Update your objection map regularly as you have more conversations. This creates a constantly improving guide that gets more accurate over time.

Why this works: Client concerns evolve based on market conditions, your messaging, and even current events. A living document that you update regularly ensures you're always prepared for what's actually happening now, not what happened months ago.

The Homework Chart

Here's how to put this framework into action immediately:

1. Open your Instagram or LinkedIn DMs and find your last 10 meaningful conversations with potential clients.

2. Create a simple chart like this:

Conversation | Objection Raised | When It Occurred
------------ | --------------- | ----------------
Client 1     | Price concern   | After explaining program
Client 2     | Time concern    | After booking process
Client 3     | Results doubt   | After sharing timeline

3. Look for patterns in both the type of objections and when they tend to occur.

You'll likely discover that what felt like random, unpredictable resistance actually follows distinct patterns that you can prepare for in advance.

Common patterns to watch for:

• Do price objections typically come after you mention specific deliverables?

• Do time concerns arise when you explain the program structure?

• Does skepticism emerge after you share your methodology?

Once you've identified these patterns, you can prepare strategic responses in advance, or better yet, preemptively address these concerns before they arise.

The Clean Room

A month later, Alex found herself back at her sister's house for another weekend of nephew duty. As the clock approached 8 PM on Saturday, she glanced at Jake, who was once again absorbed in his video game.

"Five-minute warning, Jake," she called out casually. "Then it's room-cleaning time before bed."

She saw his fingers tighten almost imperceptibly on the controller. The character on screen suddenly moved with more urgency. Alex smiled to herself and checked the timer on her phone.

Exactly four minutes and thirty-seven seconds later, Jake paused his game and turned to her. She could see him inhaling deeply, preparing to launch into his carefully crafted excuse.

But before he could speak, Alex said, "I know you probably have an important school project to work on tonight. How about this… 10 minutes to tidy your room now, and then I'll give you 15 minutes of project time before lights out? That seems fair, right?"

Jake's mouth hung open for a moment, his prepared excuse dying on his lips. A mix of confusion and grudging respect crossed his face as he realized his predictable pattern had been outed.

That same week, Alex was deep in a promising DM conversation with a potential client for her coaching program. The conversation had been flowing smoothly for several messages. Based on her objection map, she knew exactly what was coming next… the pricing concern… which typically emerged right after she explained her program.

Instead of waiting for the objection to arise, she seamlessly incorporated it into her explanation:

"Before we discuss the specifics of the investment, I want to share that most clients see a return within the first 30 days of our work together. The strategies we've discussed typically result in 2-3 new high-ticket clients within the first month, which more than covers the program investment."

When the client then asked about pricing, there was no objection… just a simple, "That makes sense based on the value you've described. What's the next step?"

That night, Alex added another successful conversation to her tracking document, refining her objection map further. What had once felt like random roadblocks now revealed themselves as predictable patterns she could navigate with ease.

The most valuable lesson hadn't come from a business book or coaching program, but from watching the strategic maneuvers of a 10-year-old trying to avoid cleaning his room. Sometimes the most powerful insights come from the most unexpected places… even from a child's creative excuses for not doing his chores.

Today’s Mega-Prompt: "DM Objection Analysis"

You don’t lose prospects because they had questions… you lose them because you weren’t ready for them. Today, that ends.

This mega-prompt helps paid members turn past objections into future conversions by mapping the exact moments conversations break down… and creating strategic responses that keep things moving forward. You’ll walk away with a personalized objection map, ready-to-use responses, and a plan to preempt concerns before they even come up.

Paid members get exclusive access to a mega-prompt that delivers:

✔ A clear breakdown of where and why your DMs are stalling
✔ A customized objection map showing what concerns appear and when
✔ Strategic, confident responses tailored to your offer
✔ Preemptive messaging ideas to stop objections before they start