Why everyone started ignoring your DMs (and how to fix it in 3 simple steps)
How to go from sounding like a bot... to actually booking sales calls
You're standing in the pharmacy waiting area when that automated voice starts up again:
"Your prescription is ready for pickup. Please proceed to counter number three."
Fifth time in two minutes.
The elderly man next to you yells, "We heard you the first time!"
The mom with two kids rolls her eyes and puts in earbuds.
Even the pharmacist looks embarrassed.
But the machine keeps going.
Same tone.
Same words.
Same cadence.
Finally, a human pharmacist walks over, and manually shuts the robot off.
"Sorry about that," she says with a genuine smile.
Everyone in the room visibly relaxes.
Walking to your car, your phone buzzes, reminding you of yet another non-response to your latest set of DM outreach.
You sit there for a moment, then your face scrunches up in horror…
You’re the 🤬 malfunctioning pharmacy robot.
When Your Messages Become Digital White Noise
You pull up your DM templates folder that night and see something you hadn’t noticed before… you've become a messaging machine, churning out the same formatted responses… with minor changes.
Your latest "initial contact" message:
"Hi Sarah! I saw your post about scaling challenges and it really resonated with me. I work with entrepreneurs who struggle with inconsistent revenue and help them build predictable systems. Would love to connect!"
Reading it back, you cringe. It sounds like every other message Sarah probably received this week.
You realize you've been focusing so much on saying the "right" things, that you forgot to sound like an actual person saying them.
You've been treating your prospects like “categories,” instead of people.
The Moment Everything Clicks
Instead of your templated opener, you try something different:
"Sarah - saw your post about hiring your first team member. Are you dealing with the 'I can do it faster myself' trap, or have you been able to let go a little?"
The response comes back within an hour:
"OMG yes! I literally redid my VA's work at midnight last night. How do you handle delegation without losing your mind?"
Twenty minutes of back-and-forth follows.
Real conversation.
Real challenges.
Real connection.
The difference is huge!.
Instead of treating Sarah like "entrepreneur who needs help scaling," you spoke to her like "person who's probably lying awake at night wondering if she made a mistake hiring someone."
Three Simple Changes That Shift The Whole Interaction
Your pharmacy revelation leads to 3 simple changes that transform your DM outreach
1️⃣ Change 1: From Generic to Specific
Instead of "scaling challenges," you start mentioning the exact situations your prospects are probably experiencing at 2 AM.
❌ Before: "I help coaches with marketing."
✅ After: "You know that feeling when your post gets 200 likes but zero DMs? Been there."
2️⃣ Change 2: From Helper to Human
You stop positioning yourself as the solution provider and start showing up as someone who's been in the same frustrating situation.
❌ Before: "I can help you overcome this challenge."
✅ After: "I spent 3 months sending DMs that got ignored before I figured out what was going wrong."
3️⃣ Change 3: From Template to Conversation
You start writing messages like you're continuing a conversation you already started, not introducing yourself to a stranger.
❌ Before: "Hi! I'm Alex and I work with coaches..."
✅ After: "Quick question about your post on client boundaries..."
Six Weeks Later
Your response rates jump 300%… simply because you started sounding like a real person… instead of a personalization bot.
More importantly, the quality of the responses improve.
Instead of polite brush-offs, prospects start sharing real challenges, and asking genuine questions… then book a sales call that same day.
Your templated messages had been technically correct… but humanly wrong.
Yeah… they covered all the right topics… but missed the most important element… sounding like an actual person who understood their specific frustrations.
Sometimes… the most professional thing you can do is… sound less professional.
Your prospects aren't looking for perfectly worded messages. They're looking for genuine people who understand the exact thing they're dealing with… at 11 PM on a Tuesday.
The moment you start treating DMs like fill-in-the-blank exercises… instead of real conversations with real people facing real challenges… you become background noise… instead of someone worth responding to.
Today’s Mega-Prompt: "DM Pattern Refresher for Coaches Who Sound Too Repetitive"
You’re not boring - but your messages are.
When every DM feels templated (even when it’s not), prospects disengage.
This mega-prompt helps you shake up the rhythm and tone… without losing the message.
Paid members get:
✔ 2 fresh rewrites for each of your 3 recent DMs
→ One that shifts the rhythm (pacing, punch)
→ One that shifts the structure or tone (voice, order, feel)
✔ A note explaining what changed, and why it matters
✔ 3 reusable tips to break future message monotony