Your DM funnel is 47 messages too long
(3 messages. That's all you need.)
The spreadsheet had 23 tabs.
Each one was a different DM sequence.
“Cold outreach sequence.”
“Story reply sequence.”
“Post comment sequence.”
“Warm lead nurture sequence.”
I watched this coach scroll through her masterpiece.
Hours of work. Templates for every scenario. Follow-up messages numbered 1 through 12.
“I’ve got the whole system mapped out,” she said. “But nobody’s booking calls.”
She pulled up a conversation thread.
Message 1, Message 2, Message 3...
I kept scrolling.
Message 7, 8, 9...
Twelve messages deep.
The prospect had responded to exactly three of them.
The rest just sat there, read and ignored.
A graveyard of carefully-crafted templates.
“When’s the last time you actually got someone on the phone?” I asked.
She couldn’t remember.
That’s when I told her about the 2-Message Phone Funnel.
She thought I was joking.
Here’s what most coaches get wrong about DMs.
They treat text conversations like the destination.
They optimize for engagement.
They perfect their follow-up sequences.
They track reply rates like they’re winning something.
But DMs aren’t always where deals close.
Voice sometimes does it better.
Every extra message you send in DMs is another opportunity for the prospect to ghost. Another chance for them to get distracted by someone else’s content. Another day where their motivation fades.
The fastest path to a sale isn’t always a longer sequence. It’s a shorter one.
Today, I’m sharing the 2-Message Phone Funnel that moves prospects from first contact to phone call in under 24 hours.
→ Why your 12-message sequence is killing your conversions
→ The only job DMs actually have (hint: it’s not building relationships)
→ Message 1 + Message 2 = phone ringing
Let’s fix your bloated DM funnel...
The 2-Message Phone Funnel
Here’s the entire system:
Message 1: Start the conversation.
Message 2: Get the phone number.
Message 3: Doesn’t exist. You’re on the phone.
1️⃣ Why Coaches Over-Engineer the DM Phase
It’s 10:30 PM.
You’re on version four of your “perfect” DM sequence.
Message 1: The rapport builder.
Message 2: The value add.
Message 3: The soft pitch.
Message 4: The objection handler.
Message 5: The follow-up.
Message 6: The “just checking in.”
You’ve been taught that DMs are the end-all be-all conversion tool.
Build rapport. Nurture the relationship. Move through stages.
But think about what actually happens when someone’s interested.
They replied to your story. They asked a question. They showed a signal.
That signal has a shelf life.
Every day you spend sending “value-add” messages, that initial interest cools down.
Their problem feels less urgent. Your solution feels less necessary.
By Message 7, they’ve forgotten why they responded in the first place.
Why it works:
→ Voice can sometimes build trust faster than any template
→ Your tone does what 47 text messages can’t
→ Real questions via voice uncover needs that DMs never reveal
2️⃣ DMs Have One Job
Get the prospect out of the DM.
That’s it.
You’re not always building a relationship in text.
You’re sometimes creating a bridge to voice.
Message 1 opens the door.
Message 2 moves them through it.
Everything else is friction you invented.
❌ Before: “Thanks for connecting! I help coaches scale their business through proven systems. I noticed you’re in the coaching space too. Would love to learn more about what you do! What kind of clients do you typically work with?”
✅ After: “Saw your comment on the pricing post - are you dealing with the same pushback from clients right now?”
Implementation:
→ Message 1 uses ACT: Acknowledge their action, Connect to their situation, Trigger a response
→ The goal isn’t to educate them. It’s to get a reply that tells you what they need.
→ Once you have that, you’re ready for Message 2.
3️⃣ The Message 2 Problem
Most coaches fumble here.
They get a reply. They see engagement.
And then they panic.
“Too soon to ask for the number. Better send another value message. Build more rapport.”
Three days later, the prospect hasn’t responded to your last two messages.
You had them.
And you talked yourself out of the close.
Message 2 is where most funnels die.
Because asking for the number the wrong way can create sales resistance that’s hard to overcome.
That’s it.
Here’s what you learned today:
→ DMs aren’t always the conversion tool. Sometimes voice is. DMs just get you there.
→ Every extra message is another chance to lose them.
→ Message 1 opens. Message 2 moves. Message 3 doesn’t exist.
→ The number ask is where most coaches lose the deal.
Look at your last five DM conversations.
Count how many messages you sent before asking for the call or the number.
If it’s more than two, you’re leaving money on the table.
Coming at 9pm today:
You know the funnel structure.
But you can’t manually message every person who replies to your keyword.
Tonight, I’m sharing how to run the 2-Message Phone Funnel while you sleep.
→ The trigger that starts conversations automatically
→ What the bot handles vs. when the human takes over
→ The exact 24-hour timing sequence that doesn’t feel spammy
Same funnel. Zero extra hours.
Watch for it at 9pm.
Ready to build your 2-Message Phone Funnel today?
You know the concept.
But what do Message 1 and Message 2 actually look like for YOUR business?
Today’s paid member mega-prompt builds your complete 2-message sequence from scratch.
Paid members get:
✔ Custom Message 1 templates based on your entry point (story reply, comment, cold outreach)
✔ The exact Message 2 phone-ask sequence matched to your offer
✔ Timing indicators so you know exactly when to send Message 2
✔ 5 variations for different prospect energy levels
