your DM prospect deserved a surgeon
(they got someone scrolling between episodes instead)
What if the anesthesiologist is scrolling Instagram…
She doesn’t notice the oxygen levels dropping.
The surgeon asks for a retractor and gets the wrong instrument.
The patient’s blood pressure spikes.
No one is paying attention. The surgery continues anyway.
The operating room has one rule. When you step through those doors, everything else stops.
Phones go in the locker.
Conversations end.
The world outside ceases to exist.
Because when the stakes are high, focus isn’t optional.
It’s life or death.
You’re reading a hot DM notification on your phone while half-watching the latest Ryan Murphy debacle (looking at you All’s Fair).
Your partner asks if you want takeout. The dog needs to go for a walk.
In the middle of all that overstimulation, you type a response to a prospect who just said they’re ready to talk.
“Sounds great! Let me know when works for you.”
Five minutes later, you read it back.
No energy. No specificity. No indication you actually care about their problem.
Your prospect deserved a surgeon.
Instead, they got someone scrolling between episodes.
Today, I’m sharing the 3 simple steps that transform your DM environment from chaotic to controlled, so every conversation starts with your full attention.
→ Why your physical environment determines your response quality before you type a word
→ How to create “DM Mode” that shifts you into sales-ready focus in under 60 seconds
→ The text replacement system that eliminates typing friction while you maintain full presence
Let’s fix your surgical theater...
3 Simple Steps to Build Your “DM Mode” Infrastructure
Most coaches focus so much on what they say in DMs that they forget where and how they’re saying it.
Here’s what actually determines your response quality:
❶ Environment Control: The Room Matters More Than The Words
You’re sitting on the couch. TV is on low. Phone notifications are pinging.
A prospect sends a message saying their current program isn’t working and they’re looking for help.
You read it once, start typing, get interrupted, finish your thought, and hit send.
Reading it back the next day, you realize you missed their actual question entirely.
You responded to what you thought they said, not what they actually said.
The conversation goes cold.
Instead of responding wherever you happen to be, create a physical trigger that shifts your brain into focused mode:
❌ Before: “Hey! That sounds frustrating. Happy to chat more about what you’re looking for.”
✅ After: “The disconnect between what you’re putting in and what you’re getting out is exactly why most programs don’t work long-term. What does ‘working’ actually look like for you right now? Like, what would need to happen in the next 90 days for you to feel like this investment paid off?”
Here’s how to build your environment trigger:
1️⃣ Designate a DM spot: Pick one location where you respond to prospects. Same chair. Same lighting. Same context every time. Your brain will start associating that spot with focused conversation.
2️⃣ Create a shutdown ritual: Before responding to any prospect message, close every other app, silence notifications, and take three breaths. Sounds simple. Changes everything.
3️⃣ Set response windows: Don’t respond in real-time throughout the day. Batch your DM responses into 2-3 focused blocks. You’ll give better answers and feel less reactive.
Instead of treating DMs like casual texts, you treat them like conversations that pay your bills.
❷ Response Arsenal: Stop Typing The Same Things Over And Over
It’s 9:47 PM. A prospect just asked about your pricing.
You’ve answered this question 847 times.
But you’re tired, so you type it fresh.
The explanation is slightly different from yesterday’s version.
Less clear. Missing the key reframe about investment vs. cost.
You hit send and immediately remember the thing you should have said.
Too late.
Instead of retyping your best responses from scratch every time, build a keyboard system that delivers them instantly:
❌ Before: (Typing from memory, slightly different every time, forgetting key points)
✅ After: (One shortcut delivers your tested, high-converting response with all the elements that work)
Here’s how to build your response arsenal:
1️⃣ iPhone Text Replacement:
Go to Settings → General → Keyboard → Text Replacement.
Create shortcuts like “;price” that expand into your full pricing conversation.
Start all shortcuts with a symbol so they never trigger accidentally.
2️⃣ Catalog your best responses:
Look through your last 20 successful conversations.
Find the messages that moved people forward.
Those become your templates.
Not word-for-word scripts, but starting points you can personalize.
3️⃣ Create category shortcuts:
Build shortcuts for qualification questions (;qual1, ;qual2), objection responses (;busy, ;money, ;spouse), and transition points (;book, ;next).
Your fingers should never struggle to find the right words.
Instead of reinventing your best material every conversation, you deliver your A-game every single time.
❸ In-Conversation Capture: Never Lose A Detail Again
They just told you their biggest fear.
Their real reason for wanting to change.
The thing they’ve never told another coach.
You’re mid-conversation, things are flowing, and you think “I need to remember this for follow-up.”
You don’t write it down because you don’t want to break the flow.
Three days later, you follow up with a generic “Just checking in!”
They don’t respond.
Instead of trusting your memory to hold important details, create a one-tap capture system that doesn’t interrupt your conversation:
❌ Before: “Hey, just wanted to follow up on our conversation. Let me know if you have any questions!”
✅ After: “Hey Sarah, I’ve been thinking about what you said about your team not trusting your new processes yet. That’s actually the hardest part of the transition. Did that internal meeting happen yet? Curious how it went.”
Here’s how to build your capture system:
1️⃣ iPhone Back Tap:
Go to Settings → Accessibility → Touch → Back Tap.
Set double-tap to open Notes or Voice Memos.
Mid-conversation, double-tap your phone back, speak a quick note, and return to the DM without missing a beat.
2️⃣ Capture the prospect’s words, not your summary:
Don’t write “she has trust issues with her team.”
Write exactly what she said: “my team doesn’t believe the new processes will work.”
Her language is your follow-up gold.
3️⃣ Tag for follow-up timing:
End each note with a qualifier: HOT (follow up tomorrow), WARM (follow up in 3 days), COOL (follow up next week).
When you batch your follow-ups, you’ll know exactly who needs what attention.
Your follow-ups become evidence that you actually listened, not proof that you have a reminder app.
That’s it.
Here’s what you learned today:
→ Your physical environment shapes your mental state before you type a single word → Text replacements eliminate friction so you can focus on connection instead of construction
→ One-tap capture systems turn every conversation into personalized follow-up material
Pick one location in your space that becomes your “DM spot” and only respond to prospect messages from that spot for the next 7 days.
Ready to build a complete DM system without starting over?
You’re not lazy, but your DM setup is.
When you respond to sales conversations with the same mental state you use for memes and group chats, prospects feel it.
Today’s paid member mega-prompt helps you build your complete “DM Mode” infrastructure, customized for your specific phone and workflow.
Paid members get:
✔ Platform-specific setup guides (iPhone and Android)
→ Step-by-step text replacement configuration
→ Back Tap and shortcut automation setup
✔ Response arsenal templates
→ Qualification question shortcuts
→ Objection response shortcuts
→ Transition and booking shortcuts
✔ Capture system configuration
→ One-tap note and voice memo setup
→ Tagging system for follow-up priority
